Mixly
Mixly is a Singapore-based social sports app I co-founded with Sebastian Kendrick that helps people find, join, and host casual sports games, and turns one-off pickup games into actual recurring communities. Initial focus is volleyball, basketball, and badminton for ages 16-40, because Singapore has one of the highest weekly sports participation rates in the world (around 74% according to Sport Singapore) but everyone coordinates games through a stupid tangle of WhatsApp groups, Telegram chats, Facebook posts, and dead apps like Stranger Soccer and Rovo (which actually shut down in 2021).
The actual problem isn't a lack of demand, it's that casual sports coordination is fragmented and unreliable - skill mismatches turn beginner sessions into chaos, no-shows kill court bookings, trust between strangers is fragile, and nobody has built a purpose-built winner for this category. People keep stitching together five tools to do something that should be one tap.
Mixly handles all of it: location-based event discovery with sport/distance/time filters, one-tap join with visible player lists for social proof, skill-level tagging so people aren't matched into the wrong games, recurring event scheduling so weekly games become standing communities, and attendance tracking plus player reliability scores to actually reward the people who show up. Each event has its own chat so coordination doesn't immediately leak to WhatsApp the way it does on every other platform.
The strategy is to win by going vertical, not horizontal - dominate one sport in one dense city before broadening, instead of trying to be a generic events platform like Reclub. Singapore's geography is small and dense enough that a single app can realistically serve the whole city. Phase 2 layers in commitment deposits, waitlists, verified host badges, friends maps (Snap Maps energy), and venue booking integration to close the full loop of discover, join, host, book. Currently shipping the MVP and running a Founding Hosts program with university outreach to seed the supply side ahead of public launch.
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